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Samsung NX10 Mini-DSLR Compact Camera |
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Written by Daniel "Nicao" Guenter
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Tuesday, 27 July 2010 |
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Page 1 of 11
Product: Samsung NX10 Mini-DSLR Camera
Provided By: Samsung Canada
Price: ~$699 Street
Introduction:
Samsung is one of the world's foremost electronics manufacturers
with products ranging from drill ships to home appliances. Being involved in the computer industry, I
would say that they are most well known for their TVs and computer monitors.
Aside from a few issues with quality control their products are generally
regarded as being of a high quality. Digital imaging is one area, however, that
they have failed to thrive in. Despite numerous attempts to break into the
market with something "new and innovative" they have been constantly eclipsed
by the titans of optics, Nikon and Canon. Their brand name while not totally
obscure has been relegated to "niche" status in the world of imaging.
The NX10 is the latest effort from a company that refuses to be
content with its "niche" status.
Sporting an APS-C sized sensor in an ultra thin body, this camera
attempts to play with the entry level SLRs while at the same time catering to
the higher sales volumes of the point and shoot crowd. This particular market
segment is becoming increasingly crowed as amateur photographers seek to leave
the confines of their tiny sensors in hopes of better photos at higher ISOs.
Panasonic, Olympus, Sony, and now Samsung have chosen this demographic to wage
war in. Ultimately this is great news
for the consumer as healthy competition results in good products at low prices.
Does the NX10 have what it takes to play in this market?
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